A new boutique hotel looking to gain rank on TripAdvisor and establish themselves in their market.
The Berlin Encore Hotel & Suites was looking for a solution that integrated with their existing Property Management System (PMS) and provided an effective, automated means to collect TripAdvisor reviews from their guests.
Fact: 74% of guests visit TripAdvisor at one point during their path to booking. With a TripAdvisor review integration, the hotel can streamline the collection process, ensuring every guest is asked to rate their stay.
new TripAdvisor® reviews after three months
conversion rate on review solicitation
in its city on TripAdvisor®
The Berlin Encore Hotel & Suites is a new, boutique hotel located in Berlin, Ohio. But without a compatible PMS and TripAdvisor® integration, gaining reviews the process would have been entirely manual, and thus, ineffective.
Whistle provides a seamless integration with Berlin Encore Hotel & Suites’ PMS, and in this case SkyTouch Technologies, another AWS partner, which they were able to achieve with AWS Lambda and Gateway.
Together, Whistle and SkyTouch are able to sync guest reservation data in real-time, ensuring accurate and timely automated messages are sent to guests.
Using Amazon Elastic Compute Cloud (Amazon EC2), a web service that provides secure, resizable compute capacity in the cloud, Whistle is able to deliver an effective TripAdvisor review engine to its customers. With dozens of instances running on Amazon EC2, Whistle is able to detect and collect all new reviews generated through its messaging system.
Across three months, Berlin Encore Hotel & Suites was able to generate 65 new
TripAdvisor reviews through Whistle, a whopping 37% conversion rate on guests who engaged with the review solicitation, and 28% overall. The hotel now enjoys its well-earned position as #1 in its city on TripAdvisor.
Braden Conn, of the Berlin Encore Hotel & Suites, says, “Whistle has been an extremely helpful tool in guest communication and customer satisfaction. Our front desk time spent on the phone has been reduced dramatically due to more communication is done over the convenience of text.”
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