Case study

Whistle &
Asbury Inn

Asbury Inn & Suites need­ed a mes­sag­ing sys­tem that inte­grat­ed with their exist­ing Prop­er­ty Man­age­ment Sys­tem, pro­vid­ed a high­er lev­el of auto­mat­ed mes­sag­ing with their guests, and had a more robust AI/ML mod­el for classification.

Effortless integration

With­out a com­pat­i­ble PMS inte­gra­tion, oper­at­ing a mes­sage plat­form would be futile. There would be no real-time data sync, and guest reser­va­tion data would be inac­cu­rate, caus­ing mis­com­mu­ni­ca­tion and mis­fir­ing of auto­mat­ed messages.


And with­out  con­fi­dent­ly clas­si­fy guest intents, espe­cial­ly if the hotel is look­ing to auto­mate respons­es for FAQs, like WiFi and check-out information.


auto­mat­ed mes­sages sent in three months

1 %

of the entire­ty of their reser­va­tions dur­ing that period


guests mes­saged dur­ing the same period

SkyTouch & Whistle

Whis­tle pro­vides a seam­less inte­gra­tion with Asbury Inn & Suites’ PMS, in this case Sky­Touch Tech­nolo­gies, anoth­er AWS part­ner, which they were able to achieve. with AWS Lamb­da and AWS API Gate­way. Togeth­er, Whis­tle and Sky­Touch are able to sync guest reser­va­tion data in real-time, ensur­ing accu­rate and time­ly auto­mat­ed mes­sages are sent to guests.

Syncing guest sentiments

Using AWS Elas­tic Beanstalk in con­junc­tion with AWS Com­pre­hend, Whis­tle is able to pow­er its ML clas­si­fi­ca­tion mod­el, and also detect guest sen­ti­ment instant­ly. Ama­zon Com­pre­hend is a nat­ur­al lan­guage pro­cess­ing (NLP) ser­vice that uses machine learn­ing to find insights and rela­tion­ships in a text. This com­bi­na­tion pro­motes a high­er under­stand­ing of guest intents from an oper­a­tional per­spec­tive and a fur­ther opti­miza­tion of AI configuration.


They were able to stream­line their pre-arrival and check-in process with the use of auto­mat­ed mes­sag­ing, while also ele­vat­ing the guest expe­ri­ence through­out the remain­der of their stay. Daniel Mostad, of the Asbury Inn & Suites, says that Whis­tle is, “very intu­itive and the AI learn­ing fea­ture is fan­tas­tic. We switched from anoth­er mes­sag­ing plat­form to Whis­tle for these rea­sons. In addi­tion, it inte­grates with our PMS, which makes every­thing much more stream­lined. Could­n’t be hap­pi­er with Whistle.”

Case studies

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