Whis­tle Mes­sag­ing, Inc. (Whis­tle) — a lead­ing Guest Mes­sag­ing Plat­form — has announced today a major rebrand­ing to reflect the company’s evo­lu­tion as a pre­mier soft­ware busi­ness and recent achieve­ment as the first APN Part­ners to achieve AWS Trav­el and Hos­pi­tal­i­ty Com­pe­ten­cy status.

Nic Flaws, Direc­tor of Mar­ket­ing at Whis­tle, said, “Guest mes­sag­ing plat­forms have seen an increase in adop­tion due to COVID-19 and guest’s increas­ing desire to com­mu­ni­cate with hotels via con­tact­less mes­sag­ing. With this new growth in an ever-chang­ing mar­ket, Whis­tle is reflect­ing this evo­lu­tion across mul­ti­ple chan­nels through a coor­di­nat­ed approach to strat­e­gy and cre­ativ­i­ty, allow­ing us to define an entire­ly new space and become a key part­ner for hotels around the world.”

“Our vision has been to method­i­cal­ly iden­ti­fy gaps and incon­sis­ten­cies, and begin to put togeth­er the deep­est and rich­est mar­ket­ing strat­e­gy and cre­ative in order to reflect all aspects of our busi­ness and pro­mote them cor­rect­ly. With this launch, we are now uni­fy­ing all assets behind a clear, revi­tal­ized brand.”

“Our platform’s qual­i­ty, inno­va­tion, and pace make it a great prod­uct and we want to share that with new and cur­rent clients—showcasing who we are, what we do, and why Whis­tle is the prod­uct leader. The world needs to know,” says Christo­pher Hov­aness­ian, CEO of Whis­tle Mes­sag­ing Inc.

The rebrand­ing includes a top-to-bot­tom redesign of the company’s web­site, logo, graph­ics, com­mu­ni­ca­tions, and cor­re­spon­dence. Whistle’s new brand assets include a sophis­ti­cat­ed col­or palette and new logo design, along with a new web­site and oth­er visu­al com­mu­ni­ca­tions that uti­lize sim­ple, bold graph­ics to con­vey com­plex solu­tions in an under­stand­able way.