January 19 2021
Whistle Messaging, Inc. (Whistle) — a leading Guest Messaging Platform — has announced today a major rebranding to reflect the company’s evolution as a premier software business and recent achievement as the first APN Partners to achieve AWS Travel and Hospitality Competency status.
Nic Flaws, Director of Marketing at Whistle, said, “Guest messaging platforms have seen an increase in adoption due to COVID-19 and guest’s increasing desire to communicate with hotels via contactless messaging. With this new growth in an ever-changing market, Whistle is reflecting this evolution across multiple channels through a coordinated approach to strategy and creativity, allowing us to define an entirely new space and become a key partner for hotels around the world.”
“Our vision has been to methodically identify gaps and inconsistencies, and begin to put together the deepest and richest marketing strategy and creative in order to reflect all aspects of our business and promote them correctly. With this launch, we are now unifying all assets behind a clear, revitalized brand.”
“Our platform’s quality, innovation, and pace make it a great product and we want to share that with new and current clients—showcasing who we are, what we do, and why Whistle is the product leader. The world needs to know,” says Christopher Hovanessian, CEO of Whistle Messaging Inc.
The rebranding includes a top-to-bottom redesign of the company’s website, logo, graphics, communications, and correspondence. Whistle’s new brand assets include a sophisticated color palette and new logo design, along with a new website and other visual communications that utilize simple, bold graphics to convey complex solutions in an understandable way.