Novem­ber 2018

Everyone Is On Mobile. Why Isn’t Your Hotel?

What you need to know about adopting a guest messaging platform for your hotel.



Yet, hotels are in a bit of a tech­no­log­i­cal lim­bo. We are one of the few indus­tries that still use fax machines while pro­vid­ing guests with cut­ting edge tech­nol­o­gy, like dig­i­tal keys. In the end, the deci­sion to inno­vate comes down to what ben­e­fits the new ser­vice brings to the hotel, like a direct impact on guest expe­ri­ence, not how shiny or expen­sive the new soft­ware is. So, what do you, as a hotel, need to con­sid­er when bring­ing on a guest mes­sag­ing platform?

Your guests

When guests look for hotels, they’re try­ing to find the best expe­ri­ence; how far they will be from their des­ti­na­tion, what ameni­ties are offered, and more. Guests often need to speak with hotel agents for spe­cif­ic infor­ma­tion, but don’t always have the time to wait on hold or dig through your web­site. Guest Mes­sag­ing Plat­forms gives guests the abil­i­ty to send a quick mes­sage to your staff, while allow­ing them to go about their day. The best part is that they don’t have to down­load anoth­er mobile app, they con­tin­ue mes­sag­ing your hotel the same way they already mes­sage friends and family.

With over 85% of trav­el­ers car­ry­ing their smart­phone, Whis­tle allows Hotels and guest to com­mu­ni­cate via SMS Text Mes­sag­ing and Mobile Mes­sag­ing pre, dur­ing, and post-stay. Whis­tle enhances cus­tomer ser­vice through real-time guest engage­ment, help­ing boost ser­vice scores while stream­lin­ing inter­nal com­mu­ni­ca­tion and oper­a­tions through team messaging. 

CEO Whis­tle Messaging

Your operations

Prob­lem res­o­lu­tion or ser­vice recov­ery is also much sim­pler with mes­sag­ing; sur­vey met­rics will rise con­sid­er­ably after you start using a mes­sag­ing sys­tem in your hotel. Often, the pri­ma­ry chal­lenge is not the actu­al res­o­lu­tion of an issue, but rather, those who score your hotel low tend to not report the prob­lems in the first place. With a mes­sag­ing ser­vice in place, it is easy to proac­tive­ly iden­ti­fy and address any ser­vice con­cerns or guest dis­sat­is­fac­tion, result­ing in a pos­i­tive impact in your scores and loyalty.

Your staff

Your staff will find that they are able to work more effi­cient­ly with mes­sag­ing ser­vices in place. Pri­or to your guests’ arrival, your team will more accu­rate­ly plan around giv­en arrival times, work out any logis­ti­cal bar­ri­ers, and sat­is­fy any pre-check-in requests, ensur­ing your guests start their stay on the right note.

Com­plaints are eas­i­er and less stress­ful to man­age now. Your team will have more time to find solu­tions, and bet­ter solu­tions mean hap­pi­er guests. Your staff will thank you for hav­ing no more angry patrons yelling in the lobby!

Your revenue

Mes­sag­ing ser­vices will help your team build rela­tion­ships with your guests and gen­er­ate more ancil­lary rev­enue. By proac­tive­ly ensur­ing guest sat­is­fac­tion, your team will increase the like­li­hood of guests return­ing. Your hotel will be pre­sent­ed with more oppor­tu­ni­ties to keep your cur­rent guests hap­py — and it’s cheap­er to keep them happy!

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how it’s right for your hotel

There’s no com­mit­ment, pres­sure or oblig­a­tion.